STRETCH AND BOBBITO: Radio that changed lives
Documentary film
Role: Production
http://stretchandbobbito.com/
The documentary film explores the social impact of what the Source Magazine voted “The Best Hip Hop Radio Show Of All-Time.” The film is a story of quirky friends who became unlikely legends by engaging their listeners and breaking the biggest rap artists ever.
During the 1990s, Stretch and Bobbito introduced the world to an unsigned Nas, Biggie, Wu-Tang, and Big Pun as well as an unknown Jay-Z, Eminem, Fat Joe, and the Fugees. The total record sales for all the artists that premiered on their show exceed 300 million. Stretch and Bobbito created a platform that changed music forever.
Stretch and Bobbito’s musical merits were only half the story, though. Their show had a cult following in the art/fashion world and prison population. All would loyally tune in for the offbeat humor just as much for the exclusive music. Stretch and Bobbito brought a unique audience together, and inspired a movement.
Unfortunately, Stretch and Bobbito eventually parted ways, ending a landmark run that the NY Press once regarded as, “The Best Late Night Radio (All Genres).” In 2010, they reunited for a 20th anniversary broadcast, which rated as the world’s #1 Twitter topic. Their impact is still felt today.