Client: CVS Pharmacy
Role: Art direction

CVS Pharmacy is the largest pharmacy chain in the United States, with more than 7,400 stores. Their total prescription revenue ranks them, as the largest in the pharmacy division in the US, but on the retail side that is not the case. In efforts to improve, CVS decided to create an awareness campaign that could push all the great beauty products in stores.

Problem: Women don't think of CVS as a place to go for their beauty products.

Solution: launch awareness campaign targeting African American & Hispanic women, with a message: I define my look, CVS helps helps me achieve it.