Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Develop 360 integrated corporate campaign aimed at the public, key medical and political influencers.

Problem: People see Big Pharma as impersonal, greedy and just don't understand what they do.
How do you turn around the image of one of the most hated and misunderstood companies in the world?

Solution: Open the curtain to the years of hard work, science and people that go into making medicines that can truly cure the world.

Idea: Driven to discover the cure

Awards
TV launch during the Superbowl
Clio shortlist 2016
Gold MM&M Award - Best Corporate Campaign 2017

Client: NASCAR
Role: Creative Direction | Art Direction
Assignment: Create 360 integrated Hispanic marketing platform for NASCAR.

Problem: NASCAR is primarily an all white sport and Hispanics don’t feel emotionally connected even though car culture is huge among their culture.

Hispanic Strategy! BRING OUT THE HEARTS AND MINDS OF RACING!

Idea: NascarTeMueve.com ("NASCAR Moves You"}.

TV: 30 second

So you still think NASCAR drivers are not real athletes? This 30-second spot, "Machine," shows off the athleticism of NASCAR leading men such as defending Sprint Cup Series champ Jimmie Johnson, Carl Edwards and Kasey Kahne. We see these leading men -- Mr. Johnson, Mr. Edwards, and Mr. Kahne -- pumping iron, riding bikes, jumping rope and kickboxing.

VO:      What is NASCAR?
             Is it determination…
             Or resistance?
             Is it discipline…
             Or performance
VO:       For us is the heart behind the machine.

Client: Kellogg’s
Role: Creative Direction | Art Direction

Assignment: Show bicultural mom’s how much Kellogg’s cares about their cultural identities and celebrates where they came from.
Solution: Get Hispanic moms living in the US to see Kellogg’s as the connector of their cultural identities by leveraging Kellogg’s strong and distinctive presence in both their (Hispanic & American) cultures.

Idea: Kellogg’s On Moms’ Tables Aquí y Allá

Client: Cadillac
Role: Creative Direction | Art Direction
Assignment: Launch Cadillac XT6 with integrated campaign that celebrates the LatinX community.

Client: Marine Corps
Role: Creative Direction | Art Direction
Assignment: 360 integrated campaign aimed at minorities and women to join Marines as officers

Problem: The Marine Corps has a decades old stereotype of being viewed as dominantly white men who enroll as a way to protect their country. This pride drives them to serve, but to minorities this message doesn't resonate the same.

Solution: Launch a multimedia campaign aimed at encouraging more minorities and women to join as officers with a message that speaks to the idea of protecting someone you love. A parent. A neighbor. A son.

Idea: Fighting with a Purpose, was intended to reinforce the broader notion of service — helping others who are in need. It was developed based on the insight that for the diversity prospect audience in particular, the idea of service applies to helping those in need wherever they may be at home or abroad. The campaign consisting of television, print, digital and mobile to increase Marine Corps brand affinity and consideration of service.

Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film

Cancer doc Bob Abraham developed drugs to help treat cancer patient Matt Hiznay with an experimental drug. Now Matt is studying for his PhD so he can be just like the guy who helped save his life. For more information visit, pfizer.com/discover. Pfizer Scientist Bob Abraham Meets Patient Matt Hiznay

Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film

Watch a family’s journey with hemophilia – from the mother’s perspective as a child growing up with a brother who had hemophilia, to caring for her two young children today – and hear a message of excitement and hope for the future. Pfizer’s Research Fellow, Debra Pittman, discusses how Pfizer is addressing the unmet needs of the hemophilia community, through scientific advancements like gene therapy.

Learn more at www.Pfizer.com/Discover

Client: Marines
Role: Creative Direction | Art Director | DP
Assignment: Brand short film

First Lieutenant Drexel King shares his pride and honor in giving back to his community and encouraging younger students from his old high school to become leaders.

Client: Wingstop
Role: Creative Direction | Art Direction | Writer
Assignment: Develop TV for Hispanic market.

Idea: Donde el sabor encuentra sus alas.
Where flavor gets its wings

Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film

Vaccine researcher Bill Gruber says vaccines are the single most important medical instrument to protect public health. His team of thousands works to combat disease through prevention.

Hispanic TV campaign 60 second
Role: Creative Direction | Art Direction
Assignment: Create aspirational 60-second spot focusing on how kids see drivers such as Danica Patrick, Dale Earnhardt Jr. and Tony Stewart as "Heroes."

Client: Marine Corps
Role: Creative Direction | Art Direction | DP
Assignment: Brand short film for Marines Community Impact landing page.

Part of Fighting with Purpose Campaign
Captain Monica Meese goes back to Casa Grande, Arizona, where her family lives, to help her neighbors reach their fitness goals. She shares how her humanitarian missions inspired her to help others and the importance of discipline in her professional and personal life.

Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film

How Does Mark Noe Discover New Medicines? It’s Complicated
A Pfizer medicinal chemist describes the incredible complexity—and rewards—of drug discovery.

Client: Vyvgart
Responsibilities: Creative Director | Art Director
Background: VYVGART is the first and only FDA-approved treatment of its kind for adults with anti-AChR antibody positive generalized myasthenia gravis (gMG).

Client: Viviela London
Role: Creative Direction | Art Direction | Writer | Strategy
Assignment: Create an integrated 360 U.S. introduction campaign for this Brazilian women’s shoe designer brand.

Problem: Viviela is a recognizable shoe brand in Brazil, but few people know about it in the USA.

Strategy: Create an unapologetic campaign that illustrates how the Viviela woman lives and thinks.

Idea: I am Viviela

Client: CVS Pharmacy
Role: Art direction

CVS Pharmacy is the largest pharmacy chain in the United States, with more than 7,400 stores. Their total prescription revenue ranks them, as the largest in the pharmacy division in the US, but on the retail side that is not the case. In efforts to improve, CVS decided to create an awareness campaign that could push all the great beauty products in stores.

Problem: Women don't think of CVS as a place to go for their beauty products.

Solution: launch awareness campaign targeting African American & Hispanic women, with a message: I define my look, CVS helps helps me achieve it.

Myasthenia Gravis - New treatment TV campaign

Client: Argenx
Role: Creative Direction | Art Direction

Background: Myasthenia gravis (MG) is a chronic autoimmune disorder in which antibodies destroy the communication between nerves and muscle, resulting in weakness of the skeletal muscles. especially those that control the eyes, mouth, throat and limbs.

Problem: Patients with MG don’t have a treatment that actually helps them get back to living more normal lives.

Assignment: Develop the first ever MG TV campaign out in the market.

Client: ZRYTEC
Agency: J3 Media
Francisca Lachapel está lista para disfrutar su día al aire libre, aunque sufre de alergias. Sin embargo, ella tiene el remedio y toma Zyrtec que alivia sus alergias desde la primera hora. Ahora, nada podrá impedir su día.

Role: Creative Direction | Art Direction | Copywriting

Idea: Deja de sufrir alergias

Client: Budweiser
Role: Creative Direction | Art Direction
Assignment: Create 360 campaign to celebrate Jackie Robinson 100th birthday.

Idea: And the man played on

Vyvgart - The Picture Started Changing

Client: Vyvgart

Responsibilities: Creative Director | Art Director

Background: VYVGART is the first and only FDA-approved treatment of its kind for adults with anti-AChR antibody positive generalized myasthenia gravis (gMG).