Client: Fiture
Role: Director | Producer
Assignment: Produced social influencer video campaign for fitness tech company.
Client: CVS Pharmacy
Role: Art direction
CVS Pharmacy is the largest pharmacy chain in the United States, with more than 7,400 stores. Their total prescription revenue ranks them, as the largest in the pharmacy division in the US, but on the retail side that is not the case. In efforts to improve, CVS decided to create an awareness campaign that could push all the great beauty products in stores.
Problem: Women don't think of CVS as a place to go for their beauty products.
Solution: launch awareness campaign targeting African American & Hispanic women, with a message: I define my look, CVS helps helps me achieve it.
Client: Viviela London
Role: Creative Direction | Art Direction | Writer | Strategy
Assignment: Create an integrated 360 U.S. introduction campaign for this Brazilian women’s shoe designer brand.
Problem: Viviela is a recognizable shoe brand in Brazil, but few people know about it in the USA.
Strategy: Create an unapologetic campaign that illustrates how the Viviela woman lives and thinks.
Idea: I am Viviela
Wingstop - Donde el sabor encuentra sus alas
Client: Wingstop
Role: Creative Direction | Art Direction | Writer
Assignment: Develop TV for Hispanic market.
Idea: Donde el sabor encuentra sus alas.
Where flavor gets its wings
Client: Sprint
Role: Photography
Assignment: Outdoor billboard campaign
While working at GS&P’s production studio in San Francisco we spent 7 months in a a pitch black studio shooting lights drawings for this national billboard campaign. Special thanks to the late Claude Shade for bringing us on to be part of this wonderful project. RIP Claude! Your mentorship and guidance will never be forgotten.
Client: RMF
Role: Director | Producer | Writer
Assignment: Develop TV commercial
Problem: People still believe that a reverse mortgage is the loan that the bank takes your home.
Solution: We asked real RMF customers to tell us, in their own words, why they chose a reverse mortgage as part of their retirement planning strategy. Learn the facts about reverse mortgages and see how you, too, can meet your financial goals and retire more freely! https://reversefacts.com
Idea: In their own words
Client: Under Armour
Role: Director | Producer
Assignment: Produce a series of short brand films highlighting the collaboration between three Brooklyn artist and the Under Armour Icon brand. The Icon platform allows users to customize their sneaker purchases.
Collaborators: Abbey Lossing
Client: Huawei
Role: Producer
Assignment: Branded content for Honor 6C Pro
Client: The Weather Channel
Agency: Magnet Media
Role: Director | Producer | Writer
Hired to bring to life 4 TV spots on climate change for r The Weather Channel.
Client: Under Armour
Role: Director | Producer
Assignment: Produce a series of brand short films highlighting the collaboration between three Brooklyn artist and the Under Armour Icon brand. The Icon platform allows users to customize their sneaker purchases.
Collaborators: Justin Maller, digital artist
Client: Specialized Bicycles
Role: Photography | Post Production
In collaboration with GS&P and Specialized Bicycles in 2007 we got to to shoot their whole new line of bicycles and products. Working along side good friend and superstar Art Director Slav Nikolov this beautiful campaign came to life. Thank you Slav for putting in a good word and getting us hired.
Client: House Beautiful
Role: Director | Producer | Director of Photography
Assignment: Showcase how 18 designers transform a Florida Mansion through video.
What happens when 18 talented designers have just a month to completely renovate an iconic home? A little bit of mayhem and a whole lot of inspiration. That was the case at this year's Kips Bay Decorator Show House Palm Beach, the third annual designer showcase benefitting New York's Kips Bay Boys & Girls Club as well as the Palm Beach chapter. Participating designers have just a few weeks to conceptualize, install, and present their designs...meaning they're looking for as many time and money saving tricks as possible—just like most of us! This year, the designers faced specific challenges given the house: a modernist, multi-building home by architect Lars Bolander. Using a whole lot of creativity they transformed the property into a dream home, with plenty of tips and tricks to take away. Here are the best ones.
Client: Budweiser
Role: Creative Direction | Art Direction
Assignment: Create 360 campaign to celebrate Jackie Robinson 100th birthday.
Idea: And the man played on
Client: Warner Bros
Role: Director | Producer
Assignment: Get Animated Pop-up Experience
With social media continuously expanding beyond the feed, Warner Bros in collaboration wanted to create an immersive experience that brought the digital brand to life and blended the line between social media and reality.
The Get Animated Invasion took place in NYC during New York Comic-Con. Over the course of four days. The goal was to transformed a 6,000 square foot retail space into an immersive Instagrammable cartoon dreamland. The result, was eight unforgettable cartoon realms including Bugs Bunny’s forest, a Flintstones Ice Cream Bar, a Marvin the Martian Planet X filled with custom-designed Funko Pop! Toys, and so much more.
The first-ever Get Animated Invasion was a massive success with lines around the block all weekend, amazing press, significant influencer attendance, and excitement from partners from around the world eager for the next pop-up.
Across digital and social the campaign drove over 40 million impressions.
The Weather Channel
Client: The Weather Channel \ Pattrn
Agency: Magnet Media
Role: Director | Producer | Writer
Hired to bring to life 4 TV spots on climate change for The Weather Channel.
RMF - TV commercial
Client: RMF
Role: Director | Producer | Writer
Assignment: Develop TV commercial
Problem: People still believe that a reverse mortgage is the loan that the bank takes your home.
Solution: We asked real RMF customers to tell us, in their own words, why they chose a reverse mortgage as part of their retirement planning strategy. Learn the facts about reverse mortgages and see how you, too, can meet your financial goals and retire more freely! https://reversefacts.com
Idea: In their own words
Client: Under Armour
Role: Director | Producer
Assignment: Produce a series of short micro doc films highlighting the collaboration between three Brooklyn artist and the Under Armour Icon brand. The Icon platform allows users to customize their sneaker purchases.
Collaborators: Col Wallnuts | graffiti artist
